Most consumers in the UAE are ready to embrace artificial intelligence (AI) technologies, according to Accenture’s 2017 Digital Consumer Survey.
While 76% of users are comfortable with an AI application responding to their query, 68% have interacted with computer-based apps in the past 12 months, the survey found.
This compares with the global averages of 44% and 31%, respectively.
While eight out of 10 (82%) respondents said that the availability of AI at any time was the key reason they prefer it over human interaction, three-fourths (74%) said AI engagements are faster and more polite than talking to a living soul.
The fact that more UAE consumers are comfortable using voice assistants, gesture control, and eye movement is encouraging for the devices and services markets, said Gerardo Canta, leader of Accenture’s communications, media, and technology operating group in the Middle East, Africa, Russia, and Turkey.
While 44% of respondents said they are interested in using a voice-enabled digital assistant embedded in smartphones or PCs, 29% said they would love to use a standalone voice-enabled digital assistant device.
More than 50% think personalized services based on digital voice-enabled assistants are ‘cool.’
While just a few years ago many customers resisted chatbots and other computerized customer service features, now 76% are comfortable with an AI application responding to their query, the study found.
The study also identified augmented reality (AR) and virtual reality (VR) as driving up purchase intent for smartphones, smart glasses, and VR headsets.
In the UAE, the demand for these technologies now stands at 68%, 55%, and 54%, respectively, compared to the global averages of 56%, 42%, and 39%, respectively.
Besides, the report found that UAE respondents are more interested in hyper-personalised services than their global counterparts, with nearly two-thirds (65%) of UAE consumers saying that tracking online behavior and shopping history helps provide them with a more personalized experience, compared with only 40% of all respondents globally.